On the quest to match quality branding to the delicious, quality pizza coming out of il Panificio’s ovens in Sarasota, FL, I found it necessary to bring the logo into the 21st century with a clean sans-serif typeface and red color scheme. The pizza is served by the slice on white paper plates, which was the perfect opportunity for another branding element. The solution was to come up with a single page plate made from environmentally-friendly recycled paper, printed with the new logo and vibrant red color, that utilizes two simple folds and a pinch tab to make a mess free eating experience for all the suit and tie wearing business people who stop in this downtown pizza joint between important meetings.