In creating a coffee brand and developing its packaging, originality and uniqueness are key in standing out among the many preexisting java designs. With this, the Caffiend package was designed to appeal to all five senses of the self-proclaimed coffee addict by finding inspiration from the South American rainstick, an instrument from where the beans originate. As one grabs the flat texture of the brown paper exterior inspired by the unlabeled packaging of other addictive substances hailing from these regions of the world, an interior coil forces the beans to tumble inside as the package is held and turned, producing a soothing sound reminiscent of rain falling upon the leaves of coffee plants. Wooed by the smell of coffee beans radiating from the package, customers get lost in the visual texture of a classic optical illusion recreated with the company’s bean logo shape. As the packaging has tantalized four out of five senses, customers cannot help but yearn to satisfy the fifth by tasting a hot cup of Caffiend coffee.