Started by a mother who was creating all-natural deodorant at home for her family and closest friends, word quickly spread and friends-of-friends started requesting to purchase her natural product after hearing testimonials of how great it worked from their peers. Primal Pit Paste was born and so was P3’s fun loveable mascot of the brand, Primal Pat. With little budget to start with, and the demand for more scents and specialized products, the brand splintered into an array of disjointed design directions for their more than one hundred products in the line. This is where our team stepped up for a massive company-wide rebrand that tied the aesthetics of the entire product line together, using fresh, bold colors to easily identify product scents and flavors while standing out from the competitors on store shelves.